This is where you can pen your ideas, talk about yourself, or show valuable tips with your visitors. It can be immensely powerful. Always remember that content is king on a website. You can show your blog or hide it. But your website does have the functionality of a blog built in.
You can set the background image to be this dark linen texture or choose from six other textures. This applies to the whole website. OR you can use one of your photographs as the background image.